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‘The ultimate championship celebration’: Budweiser to send unsold World Cup beer to winning country

In a new twist in the bear saga in Qatar, Budweiser has announced it will send its unsold beer to the winner of the Fifa World Cup.

Just two days out from the start of the global football tournamentthe sale of alcoholic beer at the World Cup stadiums were banned, infuriating many spectators.

Non-alcoholic beer is available at the 64 matches in the Qatar, while champagne, wine, whiskey and other alcohol is being served in the luxury hospitality areas of the stadiums for a steep price.

The sudden bear ban was yet another snag for the first World Cup in the Middle East, which was already under scrutiny for Qatar’s human rights record and the emirates’ push to prepare the nation for the most compact World Cup in history.

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* What next for Budweiser after beer sales ban at Fifa World Cup stadiums in Qatar?
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Following the crackdown on alcohol, many asked what Budweiser’s next steps would be if it has a US$75 million (NZ$121 million) four-year sponsorship deal with Fifa.

But now the company answered those questions by sharing that its unsold beer would be sent to the country that takes out the tournament.

Just two days out from the start of the global football tournament, the sale of alcoholic beer at the World Cup stadiums was banned.

Gene J. Puskar/AP

Just two days out from the start of the global football tournament, the sale of alcoholic beer at the World Cup stadiums was banned.

In a tweet it said, “New Day, New Tweet. Winning Country gets the Buds. Who will get them?” alongside a picture of huge piles of boxes of beer stacked inside a warehouse.

“We will host the ultimate championship celebration for the winning country,” the Belgium brewer said in a statement that CBS News reported. Budweiser added that it would provide further details on the beer giveaway closer to the final match.

The 2022 Fifa World Cup in Qatar finally kicked off on Monday (NZT), when the hosts took on Ecuador at Al Bayt Stadium in Al Khor.

The tournament runs from November 21 through to the final on December 19.

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