“We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place,” the company wrote.
One of the keys to the change was redesigning the audio experience in the Spaces tab, Twitter said.
“This redesign introduces personalized hubs that group audio content together by specific themes like News, Music, Sports and more.
“Now Twitter listeners will be able to easily access a more personalized selection of live and recorded Spaces discussing the topics that are most relevant to them.”
Those new hubs will also feature popular and engaging podcasts from around the world, with internal research suggesting nearly half of all Twitter users in the US also listen to podcasts.
“We’ll automatically suggest compelling podcasts to help people easily find and listen to the topics they want to hear more about,” Twitter said.
“For example, if someone regularly interacts with Vox content on Twitter, they’ll probably see a Vox podcast in a Spaces hub.”
Twitter said the experience will become more customized over time, with users able to give podcasts ‘thumbs up’ and ‘thumbs down’ to let the platform know if the content is more or less interesting to them.
Reaction to the announcement has been relatively muted on the platform.
One user suggested the move was the wrong approach.
“Twitter needs to do cards (embed podcasts in tweets in a uniform / useful way) and a standalone podcast app,” they wrote.
“Podcasts won’t save the live audio tab (which is wildly unpersonalized and solves for a use case no one opens twitter for: what to listen to now?)”
Others were slightly more positive.
“This is awesome and potentially a game changer for discovering podcasts,” one excited user wrote.