Twitter’s $5ba-year business hit as Elon Musk clashes with advertisers

PM Jacinda Ardern acknowledged that social media platforms can do ‘a huge amount of harm’ if misused and hopes that new owner Elon Musk will stick to his ‘principle of transparency’. Video / NZ Herald

Elon Musk’s tumultuous reign at Twitter has led to a damaging rift with top brands and marketers, with the social media company’s $5ba-year advertising business hit by tensions over content moderation and resources.

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